New Life.

A Restoration story

The NorShor Theatre is preparing for its new starring role. From the balcony to the box office, the landmark 1910 theater is undergoing a total restoration. After weathering its share of milestones and misfortune, a new life and new legacy are unfolding for this legendary landmark. At center stage in downtown Duluth’s Historic Arts and Theater (HART) District, the restored NorShor Theatre will bring new economic development, new productions, and new possibilities to the region.

The beloved NorShor Theatre is regaining its rightful place as the Northland’s beacon of arts, entertainment, and world-class performances.

A project this important comes along once in a lifetime.

Learn how you can get involved >>  

 
Progress MN: Sherman Associates April 10, 2017

Bringing a vacant Minneapolis car dealership back to life with new, community-focused roles and renovating Duluth’s empty, historic NorShor Theatre are two examples of Sherman Associates’ commitment to improving and giving back to the communities it works in. In the past year, the development company undertook an $8 million rehabilitation of the 1925 car dealership …

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Views on Downtown Tourism: NorShor to spur housing, tourism in downtown Duluth January 17, 2017

The long-anticipated $30.5 million renovation of the NorShor Theatre in downtown Duluth began in June and is expected to be completed by December 2017. The new NorShor will be an anchor in Duluth’s newly designated Historic Arts and Theater District, or HART District. The theater and the district will be be transformative for Duluth and …

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Peek Inside Another Theatre’s #NewLifeNewLegacy January 17, 2017

The Palace Theater, St. Paul’s newest music venue that has been little used over the past four decades, recently opened its doors for a peek inside the city’s newest (restored!) venue. Read the article

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Progress MN: Sherman Associates April 10, 2017

Bringing a vacant Minneapolis car dealership back to life with new, community-focused roles and renovating Duluth’s empty, historic NorShor Theatre are two examples of Sherman Associates’ commitment to improving and giving back to the communities it works in. In the past year, the development company undertook an $8 million rehabilitation of the 1925 car dealership …

Read More
Views on Downtown Tourism: NorShor to spur housing, tourism in downtown Duluth January 17, 2017

The long-anticipated $30.5 million renovation of the NorShor Theatre in downtown Duluth began in June and is expected to be completed by December 2017. The new NorShor will be an anchor in Duluth’s newly designated Historic Arts and Theater District, or HART District. The theater and the district will be be transformative for Duluth and …

Read More
Progress MN: Sherman Associates April 10, 2017
Read More

Bringing a vacant Minneapolis car dealership back to life with new, community-focused roles and renovating Duluth’s empty, historic NorShor Theatre are two examples of Sherman Associates’ commitment to improving and giving back to the communities it works in. In the past year, the development company undertook an $8 million rehabilitation of the 1925 car dealership …

Read More
 
Claim your place in history
 

The Duluth Playhouse invites you to be among the first to support the NorShor Capital Campaign.

Our Take-A-Seat Campaign offers an affordable, meaningful way to play a visible role in the restoration of this historic, dynamic theater.

Make a Donation OR Take A Seat Take A Seat Make a Donation Name A Seat >
 

A Legacy.

Years in the making

For generations, the NorShor Theatre has been the heart of Duluth. The historic theatre’s early days drew wealthy patrons, community leaders, and cultural enthusiasts to witness world-class performances. The years unfolded and the landmark theatre changed with the times. A facelift in the 40s brought a new look, a new name, and new purpose. The 80s and 90s meant more youth, music, and movies. And with the new millennium, the NorShor Theatre weathered a mix of milestones and mishaps.

In 2010, the City of Duluth made a bold decision to purchase the NorShor Theatre and surrounding real estate with the intent of returning it to life as a vibrant cultural center and source of economic development. Developer Sherman Associates and The Duluth Playhouse joined forces to transform and manage the facility. Once complete, The Duluth Playhouse will oversee the NorShor Theatre and its culturally rich experiences, engaging the regional arts community and featuring world-class events worthy of this soon-to-be-restored historic venue.